Introduction to Dubai Square Mall
Dubai continues to reshape global retail, and its latest milestone is the ambitious Dubai Square Mall, a project by Emaar that showcases the city’s rapid evolution.
Dubai has always been recognized for grand developments, but Dubai Square Mall pushes the boundary much further.
With an investment value of AED 180 billion, this mega destination is planned to become one of the most advanced retail and lifestyle hubs in the world.
Dubai Square Mall highlights Dubai’s ongoing commitment to innovation, visitor experience, and long-term urban development. Its scale is monumental, and its purpose is clear: to create a destination where millions of residents, travelers, and shoppers can enjoy a seamless blend of retail, entertainment, culture, technology, and hospitality.
This project is not only a mall; it is a major chapter in Dubai’s future growth. With a total area of 2.6 million square meters, it is designed to reshape how people experience shopping and leisure in modern urban environments.
Moreover, the mall stands at the heart of Dubai Creek Harbour, one of Dubai’s most promising districts for future development.
Dubai Square Mall is more than a new attraction. It is a strategic step for Dubai’s economy, tourism sector, and global ranking. The city is already home to some of the world’s most famous retail landmarks.
Yet, this project will introduce a second global retail hub to stand alongside The Dubai Mall, giving Dubai an even stronger presence in global tourism and investment.
As we explore this mega development, you will understand why Dubai Square Mall is positioned to become a global icon in retail, entertainment, architecture, and innovation.
Vision Behind Dubai Square
Expanding Dubai’s Retail Landscape
Dubai Square Mall reflects Emaar’s vision of what the next generation of retail should look like.
The goal is not only to provide thousands of shops and dining venues but also to create an environment where technology enhances every visitor’s journey. For this reason, the mall blends traditional retail with digital-first experiences, lifestyle attractions, and immersive entertainment.
Dubai’s population continues to rise, and tourism numbers remain strong.
Because of this growth, Dubai requires another landmark destination to serve both local and international visitors. Dubai Square Mall helps meet that need by offering a destination that is much larger and more diverse than existing malls.
In addition, Emaar intends the mall to set new benchmarks in convenience and design. Wide walkways, bright atriums, green landscapes, and smart navigation systems create a modern, friendly, and accessible environment. Therefore, visitors can enjoy an experience that feels organized, comfortable, and elegant.
A Next-Generation Indoor City Concept
Dubai Square Mall is envisioned as far more than a collection of shops.
It is designed as an indoor city — one that feels alive, dynamic, and full of movement. The mall incorporates long pedestrian-friendly paths, open squares, and themed districts. These features help the mall feel approachable and easy to explore.
Moreover, the mall’s design encourages social interaction, family activities, cultural events, and leisure. As a result, it becomes a place where people come not only to shop but also to relax, connect, and enjoy their time.
Connecting the mall with Dubai Creek Tower enhances this experience even more. Visitors will be able to move from the mall to the tower area and the surrounding promenade without disruption.
This flow helps the district feel unified and complete.
Because the mall is designed as a comprehensive urban environment, it also features EV mobility routes, comfortable seating areas, performance spaces, and courtyard-style experiences.
All these elements encourage people to stay longer and enjoy the destination more fully.
Masterplan and Scale of Dubai Square Mall
Total Size and Layout Overview (2.6 Million Sq. M.)
Dubai Square Mall spans 2.6 million square meters, making it one of the largest developments of its kind in the world.
The design divides the mall into several districts, each with its own character, purpose, and function. This allows visitors to move from premium fashion streets to family entertainment areas, and from cultural spaces to dining zones, without feeling overwhelmed.
The interior design emphasizes openness.
Wide corridors, bright skylights, and landscaped spaces reduce the sense of being indoors for long periods. As a result, the mall offers a feeling of comfort that supports long visits and encourages exploration.
Each zone is designed to be easy to navigate. Furthermore, digital signboards, interactive kiosks, and smart mobility systems make movement very efficient. This structure allows the mall to accommodate large crowds while still maintaining a pleasant atmosphere.
Three Times the Size of Downtown Dubai
One of the most remarkable facts about Dubai Square Mall is its scale.
The project is planned to be three times the size of Downtown Dubai in terms of built-up area. This level of development is extraordinary even for Dubai, a city already known for record-breaking projects.
A development of this scale allows for complete lifestyle districts, not just retail.
The mall will include extensive entertainment areas, cultural zones, restaurants, cafés, mega flagship stores, and family attractions. Each area feels like a neighborhood rather than a typical mall wing.
This scale provides something rare: the ability for visitors to shop, dine, explore, relax, and enjoy entertainment — all without repetition. The mall becomes a full-day destination, capable of hosting millions of visitors each year.
Integration with Creek Tower and Mobility Routes
Dubai Square Mall is directly linked to the upcoming Dubai Creek Tower. This integration helps create one of the most cohesive urban districts in the UAE. Visitors can move between the mall, the surrounding promenades, hotels, and residential towers through shaded walkways, elevated connections, and EV routes.
The inclusion of electric vehicle mobility is one of the project’s most forward-looking features. EV-friendly routes allow certain areas to function like “drive-through retail streets.”
Therefore, shoppers have the option for convenient access, and the mall aligns with Dubai’s sustainability goals.
In addition, the layout includes smart parking systems, ride-hailing zones, and seamless access from major roads. This ensures that reaching the mall remains easy even during peak tourist seasons.
AI-Driven Design and Smart Retail Innovation
Digital Systems Shaping Visitor Experience
Dubai Square Mall introduces a new era of intelligent retail planning. Emaar is applying advanced digital tools to shape visitor movement, optimize footfall distribution, and improve the overall shopping experience.
These systems analyze patterns, predict peak hours, and support real-time adjustments. As a result, the mall can maintain comfort even during busy seasons.
Moreover, smart digital mapping will assist visitors as they navigate the vast interior. Interactive screens, mobile integration, and AI-supported wayfinding tools help visitors find shops, restaurants, and entertainment spaces more easily.
This level of guidance reduces confusion and improves confidence for first-time visitors.
The design team has also focused on reducing congestion.
Wider corridors, smart escalator placement, and intuitive floor zoning help control movement naturally. Digital systems track these flows and adjust lighting, messaging, or directions when needed.
With this approach, the mall ensures smooth circulation throughout the day.
AI Tools for Retail Flow and Predictive Planning
Artificial intelligence plays a major role in long-term planning.
The mall’s management uses AI to forecast visitor trends, store performance, seasonal shifts, and staffing needs. These insights help tenants plan promotions, events, and inventory with a higher level of accuracy.
In addition, AI supports personalized experiences. Visitors may receive recommendations based on their interests, recent searches, or preferred brands. This type of engagement makes shopping easier and increases the value of visiting the mall.
AI-driven systems also support building management.
Lighting, climate control, and digital signage can respond automatically to real-time conditions. This reduces energy waste and enhances comfort, which is essential for such a large development.
Because of these innovations, Dubai Square Mall is positioned among the smartest and most adaptive retail centers in the region.
Dubai Square’s Role in Dubai Creek Harbour
A Core Element of the Masterplan
Dubai Creek Harbour is one of the most significant new districts in the UAE. It combines waterfront promenades, residential towers, hotels, and green landscapes.
Dubai Square Mall sits at the center of this masterplan, acting as a major anchor for commercial, cultural, and lifestyle activities.
The mall strengthens the district’s identity. It draws families, tourists, entrepreneurs, and global brands into a single hub. Furthermore, it supports local residents by offering easy access to retail, entertainment, and dining options.
This combination helps create a balanced urban environment where people can live, work, relax, and explore without traveling far.
Surrounding Residential, Green, and Waterfront Zones
The surrounding area is built to complement the mall.
Wide waterfront promenades, shaded walkways, and landscaped parks create a welcoming environment. This design allows visitors to enjoy indoor and outdoor experiences within the same district.
Dubai Creek Harbour also includes several residential communities.
Because of this, the mall becomes an extension of their lifestyle.
Families can spend weekends here, meet for social gatherings, or enjoy cultural events in the mall’s performance spaces. The integration creates a district that feels complete and harmonious.
Support for Tourism, Lifestyle, and Commercial Growth
Dubai Square Mall is expected to become a key driver of tourism in Dubai Creek Harbour. The district already attracts visitors with its waterfront views, public art, and modern architecture.
Adding a mega mall strengthens these attractions.
The mall encourages spending, tourism activity, and extended visitor stays.
Hotels in the district also benefit from increased foot traffic and improved regional visibility. Ultimately, Dubai Square Mall contributes to a cycle of economic growth that supports businesses, tenants, investors, and the broader community.
Strategic Location Benefits
Accessibility from Major Dubai Districts
Dubai Square Mall sits in a highly strategic location.
Its placement gives quick access to Downtown Dubai, Dubai Festival City, major business districts, and the international airport. Because of these connections, visitors from across the city can reach the mall with ease.
The road network around Dubai Creek Harbour has also been designed for smooth traffic flow.
Wide roads, dedicated turns, and highway access points help reduce congestion. Moreover, public transportation options are expected to expand as the district grows.
This accessibility increases the mall’s appeal. Shoppers, tourists, and residents can reach it efficiently, making it a convenient destination for everyday visits and special events.
Connected to Creek Tower, Promenades, Hotels, and Residences
Dubai Square Mall is directly linked to one of Dubai’s future architectural icons — Dubai Creek Tower.
This connection provides visitors with an integrated experience across two major attractions. Shoppers can explore the mall, stroll through the promenade, and continue toward the tower without interruption.
Surrounding the mall are waterfront parks, luxury hotels, and residential towers.
These elements create a lifestyle district where everything feels coordinated. Whether people are staying in the area, living nearby, or visiting for the day, they can explore many attractions within a short distance.
A Central Hub for Visitors and Global Brands
Because of its location, Dubai Square Mall has positioned itself as a central hub for high-profile brands.
Many international retailers seek large spaces for flagship stores, and the mall’s scale allows them to design immersive concepts. This attracts global attention and elevates the mall’s reputation.
At the same time, residents and tourists benefit from easy access to a wide range of retail categories.
From luxury boutiques to family stores, the variety matches the diverse needs of Dubai’s population and international guests.
Dubai Square Mall as a New-Generation Shopping Center
Technological, Immersive, and Future-Focused Design
Dubai Square Mall pushes shopping design far beyond the traditional model.
Wide open atriums, green-filled walkways, LED installations, and dramatic skylights create a setting that feels modern and vibrant. Natural light floods the interior, improving mood and reducing reliance on artificial lighting.
Digital features play an important role. Interactive displays, seamless mobile integration, and AI-powered navigation make the mall user-friendly. This combination gives visitors the feeling of exploring a futuristic environment.
Each design choice supports comfort, clarity, and engagement.
For instance, zones are organized by theme, allowing visitors to understand the layout at a glance.
Additionally,
Seating areas and relaxation zones are placed frequently across the mall, encouraging visitors to take breaks without interrupting their day.
Retail, Dining, Hospitality, and Cultural Experiences
Dubai Square Mall brings together several categories of lifestyle activities:
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Retail: Flagship stores, fashion districts, lifestyle brands, and digital concept shops.
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Dining: Signature restaurants, cafés, fine dining venues, and global food courts.
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Hospitality: Direct links to luxury hotels and potential integration with serviced facilities.
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Culture: Exhibition areas, event stages, galleries, and performance halls.
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Leisure: Family entertainment zones, gaming areas, indoor attractions, and themed experiences.
This variety ensures the mall appeals to every age group. Whether someone wants a quick meal, a full shopping trip, a family outing, or a cultural experience, they can find it in one location.
Smart Mobility, EV Facilities, and Drive-Through Features
Dubai Square Mall incorporates smart mobility solutions that match Dubai’s sustainability goals.
The mall includes facilities for electric vehicles, including specialized parking zones with charging stations.
In certain sections, the mall introduces a “drive-through retail” concept. This feature lets shoppers access select stores or services without leaving their vehicles, which enhances convenience and supports modern mobility trends.
Moreover, the mall’s transportation network includes organized ride-hailing zones, pedestrian-friendly pathways, and clear access points for public transport.
These features help create a balanced system where visitors choose the mobility option that suits them best.
Architectural and Experiential Highlights
Skylights, LED Features, and Glazed Structural Elements
Architectural design plays a key role in shaping the mall’s identity.
Large skylights bring abundant natural light into the interior, creating a bright and refreshing atmosphere. This reduces energy usage and enhances visual appeal.
LED features add a modern aesthetic. Digital art, lighting displays, and ambient color transitions transform the mall into a dynamic environment.
Visitors experience visually rich settings that elevate every zone.
Glazed roofs and glass facades blur the boundaries between indoor and outdoor areas. This transparency creates a sense of openness, which makes the mall feel comfortable even on busy days.
Blending Interior and Exterior Environments
Dubai Square Mall includes landscaped courtyards, garden-style atriums, and semi-outdoor walkways. These spaces bridge the gap between indoor retail and outdoor leisure.
As a result,
Visitors enjoy smoother transitions between shopping areas, cafés, and promenades.
The inclusion of greenery helps reduce stress and enhances relaxation.
It also improves air quality and contributes to a calm atmosphere. This focus on nature aligns with broader sustainability strategies in Dubai Creek Harbour.
Green Landscapes and Eco-Friendly Concepts
The mall’s green zones are not limited to decoration. They contribute to environmental performance through shade, reduced heat absorption, and improved comfort.
Landscaping also plays a social role by creating gathering spaces for families and friends.
Sustainable elements include efficient lighting, controlled air systems, water-saving technologies, and EV infrastructure.
These components help reduce waste and support Dubai’s goal of becoming a global leader in sustainable urban development.
Immersive Zones and Lifestyle Districts
Dedicated Retail Districts for Global Brands
The scale of Dubai Square Mall allows for entire retail districts.
Each district can host flagship stores, brand-led experiences, and large retail formats. This gives global brands the freedom to create immersive environments that are far more engaging than typical mall units.
Visitors benefit from these enhanced spaces.
They enjoy deeper brand experiences, custom-designed store layouts, and unique product displays that cannot be found elsewhere.
Family Zones, Entertainment Arenas, and Leisure Attractions
Dubai Square Mall includes spaces specifically designed for families. These areas feature kid-friendly attractions, gaming zones, and indoor entertainment venues.
The variety ensures families can spend the entire day without running out of activities.
Entertainment arenas within the mall also provide options for events, shows, and themed experiences. These venues support community engagement, large gatherings, and seasonal celebrations.
Fashion, Gaming, Digital, and Lifestyle Immersive Areas
Dubai Square Mall caters to a wide audience by offering specialized zones. Fashion lovers can explore curated districts with luxury boutiques and emerging designer brands.
Gaming enthusiasts can enjoy digital lounges, immersive screens, and interactive entertainment spaces.
Lifestyle-focused districts include wellness zones, beauty concepts, digital experiences, and unique modern attractions. Because of this variety, the mall feels fresh, diverse, and exciting — appealing to people with different interests and lifestyles.
Economic and Cultural Impact of Dubai Square Mall
AED 180 Billion Investment and Infrastructure Expansion
Dubai Square Mall represents one of the largest single retail investments ever undertaken in the UAE.
The AED 180 billion allocated to this project shows Emaar’s confidence in Dubai’s future growth. It also highlights how important this district will become in the years ahead.
This investment supports far more than retail development.
It fuels the construction of supporting infrastructure, public spaces, and smart mobility systems. These enhancements strengthen Dubai Creek Harbour as a major lifestyle and economic hub.
Furthermore, the project encourages long-term stability.
A mall of this scale attracts global brands, international investors, and new businesses. It increases demand for nearby residential units, boosts tourism, and expands the district’s appeal.
Over time, these synergies produce continuous economic growth.
Job Creation and New Business Opportunities
Dubai Square Mall is expected to generate thousands of direct and indirect jobs.
Construction, retail operations, hospitality, entertainment, service industries, and transportation will all benefit. Because of its size and variety, the mall requires extensive teams for management, security, maintenance, events, marketing, and daily operations.
Local businesses also gain opportunities.
Suppliers, contractors, logistics providers, food producers, and technology firms will play essential roles. As a result, the project strengthens Dubai’s broader business ecosystem.
Startups and entrepreneurs may also find new avenues.
The mall’s digital-first approach supports tech companies, app developers, and creative agencies. Cultural venues and entertainment arenas open opportunities for artists, performers, and event planners as well.
Boost to Dubai’s Global Position in Retail and Tourism
Dubai already holds a strong reputation as a world-class retail destination. However, Dubai Square Mall raises the standard once again. Its scale, technology, sustainability features, and immersive design position it among the most innovative malls globally.
Because of these qualities, Dubai gains a powerful new attraction for international visitors.
Tourists seeking experiences, families looking for entertainment, and shoppers searching for premium retail will find the mall compelling. Hotels and resorts near Dubai Creek Harbour also benefit from this increased foot traffic.
Culturally, the mall strengthens Dubai’s identity as a modern, forward-thinking city.
It offers performance spaces, exhibition halls, and zones for events. These venues support the creative community by giving them platforms to showcase their work.
In summary, Dubai Square Mall creates both economic strength and cultural enrichment, shaping Dubai Creek Harbour into a more vibrant community.
Construction Timeline and Opening Phases
Expected Opening in 2028
Dubai Square Mall is planned to begin opening in phases starting in 2028.
This timeline aligns with the district’s broader development cycle.
As surrounding towers, hotels, and public spaces reach completion, the mall becomes fully functional.
Phased openings help visitors experience different components of the mall over time. Retail districts, entertainment zones, cultural areas, and dining spaces may open at different stages.
This method ensures smooth operation and balanced visitor flow from the first day.
Growth Aligned with Dubai Creek Harbour’s Development
Dubai Creek Harbour is growing steadily, and its population is expanding each year.
As new residential zones open, demand for retail and leisure increases. Dubai Square Mall fulfills this need by offering everything from shopping and dining to entertainment and culture.
Opening the mall in sync with the district’s growth ensures high foot traffic and strong business performance. Residents will find the mall convenient, and tourists will have many attractions to explore around the same location.
Because of this alignment, Dubai Square Mall will feel complete and integrated from the moment it launches.
Emaar’s Portfolio of Shopping Malls in Dubai
Dubai Square Mall joins a strong portfolio of successful destinations developed by Emaar. Each of these malls caters to a specific audience and supports the city’s growth in unique ways.
The Dubai Mall
The Dubai Mall remains Emaar’s flagship and a global retail icon.
With over 1,300 stores and more than 200 food outlets, it attracts millions of visitors every year. Attractions such as the Dubai Aquarium, KidZania, the Olympic-sized ice rink, and luxury fashion districts make it one of the most visited malls in the world.
Expansion plans continue, including 240 new luxury outlets.
This shows Emaar’s long-term dedication to strengthening Dubai’s retail landscape.
Dubai Hills Mall
Dubai Hills Mall offers a family-friendly shopping experience within the Dubai Hills Estate community. It features over 650 shops, a cinema, a hypermarket, and several entertainment concepts.
The mall is known for its relaxed environment and convenient layout, making it popular among residents.
Sustainability plays an important role here. Solar shading structures reduce energy consumption and improve comfort.
Dubai Marina Mall
Dubai Marina Mall sits directly on the waterfront in one of Dubai’s most lively neighborhoods.
It has about 140 stores, several dining venues, and a pleasant marina-side atmosphere. This mall serves both tourists and residents who prefer a smaller, more relaxed shopping destination.
Souk Al Bahar
Souk Al Bahar blends modern retail with traditional Arabian design.
Located across Burj Lake and connected to The Dubai Mall, it offers boutique stores, casual dining, and a cultural ambiance. Its architecture and atmosphere make it ideal for visitors who enjoy heritage-inspired experiences.
The Ranches Souk
The Ranches Souk serves the residential community of Arabian Ranches II.
It is more of a lifestyle center than a mega mall. With cafés, essential shops, and leisure spaces, it supports everyday needs in a calm and organized setting.
Comparison with Existing Retail Destinations
How Dubai Square Complements The Dubai Mall
Emaar has not positioned Dubai Square Mall to replace The Dubai Mall. Instead, the two malls complement each other.
The Dubai Mall remains a global luxury and entertainment hub. Meanwhile, Dubai Square Mall becomes a second major center that expands Dubai’s retail capacity.
Because Dubai Square Mall is located in Dubai Creek Harbour, it diversifies the city’s retail geography.
This reduces pressure on Downtown Dubai and offers residents and tourists a new destination on the opposite side of the city.
Together, these malls strengthen Dubai’s reputation as one of the world’s top cities for shopping and entertainment.
Creating a Second Global Shopping Hub for Dubai
Dubai Square Mall’s scale and modern design allow it to function as Dubai’s second global shopping hub. It introduces a wide range of attractions not currently available elsewhere.
This includes drive-through retail zones, advanced AI features, futuristic architecture, and massive immersive districts.
This second hub benefits the city in several ways:
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It distributes economic activity across multiple districts.
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It increases retail and tourism capacity dramatically.
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It supports real estate growth in Dubai Creek Harbour.
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It enhances Dubai’s appeal to international brands.
As a result, Dubai strengthens its position as a global leader in retail, innovation, and lifestyle development.
Why Dubai Square Will Shape the Future of Retail
Integration of AI, Architecture, and Lifestyle
Dubai Square Mall blends three major elements: advanced technology, beautiful architecture, and modern lifestyle design. This combination creates a smart, accessible, and enjoyable environment. Visitors can explore the mall comfortably, receive digital support, and enjoy a wide variety of activities in one place.
A Full-Day Destination for All Ages
The mall is designed to offer a complete experience. Visitors can shop for hours, enjoy a meal, relax in landscaped zones, attend events, and explore attractions. Because of this versatility, the mall becomes a full-day destination for families, tourists, and residents.
A New Global Icon for the Next Decade
Dubai Square Mall brings together size, innovation, sustainability, and culture.
When it opens, it will stand among the world’s most advanced commercial developments. Its role in Dubai Creek Harbour makes it even more significant. The district’s waterfront, architecture, and lifestyle offerings reinforce the mall’s appeal.
Dubai Square Mall will not just change Dubai’s retail scene — it will influence global mall design for years to come.
Frequently Asked Questions (FAQs)
Where is Dubai Square located?
Dubai Square Mall is located in the heart of Dubai Creek Harbour. It sits beside waterfront promenades, residential communities, green spaces, and the upcoming Dubai Creek Tower. This central placement makes it easily accessible from various key areas in the city.
How big is the AED 180 billion mall project?
The project spans 2.6 million square meters, making it one of the largest mall developments in the world. Its scale allows for multiple districts dedicated to retail, dining, entertainment, culture, and leisure.
When will Dubai Square Mall open?
Dubai Square Mall is planned to open in phases starting in 2028. This timeline aligns with the growth of Dubai Creek Harbour and the completion of surrounding infrastructure.
Who is developing Dubai Square Mall?
The development is led by Emaar Properties, one of the most influential master developers in Dubai. Emaar is known for major landmarks, including Downtown Dubai, Burj Khalifa, Dubai Hills, and The Dubai Mall.
Conclusion: Dubai Square Mall — A New Global Retail Icon
Dubai Square Mall marks the beginning of a bold new chapter in Dubai’s evolution. With a size of 2.6 million square meters, an investment of AED 180 billion, and a prime position in Dubai Creek Harbour, the mall is built to redefine the meaning of shopping, leisure, and lifestyle experiences.
The project blends advanced design, smart mobility, AI technology, and diverse entertainment zones.
As a result, visitors will enjoy a modern environment that is both accessible and inspiring. Wide walkways, green landscapes, immersive retail districts, and digital-first experiences come together to create a destination that feels far ahead of its time.
Moreover, the mall plays a major role in the future of Dubai Creek Harbour.
It supports tourism, strengthens economic growth, and elevates the district’s global appeal. International brands, residents, and visitors will benefit from its convenience, entertainment offering, and architectural quality.
Dubai Square Mall is not just a retail center — it is a statement of Dubai’s ambition. It reflects the city’s vision of growth, innovation, and world-class experiences.
When it opens in 2028,
It will stand as one of the most significant lifestyle hubs in the region and a global benchmark for future developments.
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